Escape Pod Episode 98: Just Do It
Posted on August 8th, 2008 | by admin |Today’s review is of Escape Pod Episode 98: “Just Do It” by Heather Lindsley. This isn’t the newest science fiction podcast, but it is a memorable one. It is also immediately consumable, and after the review I will provide the link where you can access it.
“Just Do It” is a brilliant story in the not so far future about advertising evolving beyond commercials and banners. Due to breakthroughs in biochemistry, advertising can be done by shooting a dart at someone. The dart itself containing a chemical that causes the targeted person to get a sudden craving for a product.
The main character, Ms. Monroe, is part of a secret group trying to stop this form of advertising. Her job is to infiltrate one of the main advertising companies to help the group come up with counter-formulas to the craving darts.
The story is almost scary, could they devise a way to make us crave specific foods? Would they really be as obvious as to require the chemicals to be shot by darts? It’s an interesting story but when you see that fast food chains put sugar into everything to keep you hooked - it makes you wonder if craving control hasn’t already been mastered. Seriously, this is already going on! What’s our counter-formula? Expensive organic food and careful diets?
Link: Escape Pod >> EP098: Just Do It
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